![]() ![]() Does it means they're in the spam folder every time? No. It's not that good, they're at a level where it could impact their email deliverability. However, a score below -2 would be considered even better. It's good! It means that their email are not headed to the spam folder. Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails! What does that mean exactly for their email marketing strategy ? If you're above 0, you'll likely to be categorized as spam. We use Spam Assassin, the main platform used by email providers to score spam. In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent. ![]() One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 46 on. Amongst their last emails sent, two of them were 'Cardboard Sessions | Signal Snowboards' and '□ Big air at the Slush Mag contest! □'. We display here a overview of Signal Snowboards email marketing strategy - along with other brands from the Lifestyle industry. If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).įun fact - they're using emojis in 50.0% of their emails - the main ones they use are □ □. Here, as it's 28 characters, they're doing very good, that's exactly where we see a good open rate correlation. Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. The higher the score, the more likely the email is to be considered spam.). They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,2 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business. There’s a lot to learn from Signal Snowboards ecommerce marketing strategy. ![]()
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